S ocial Media can be something of a minefield for businesses.

At the very least most small businesses owners know the value of a professional social media output, even if they don’t necessarily have the time or expertise maintain it.

When crafting a social media presence online there are some common pitfalls you should look to avoid to keep your business looking sharp online.

Here are five social media tips and tricks to get you started.

1. Consistency is key

The most common pitfall facing burgeoning social media accounts is a lack of attention.

Nothing looks worse than a Twitter account that hasn’t been active for 2 months.

Being active on a regular basis is essential, set some time aside for it and force yourself to interact with your social platforms.

Social Media isn’t going anywhere, don’t ignore it.

2. It’s not all about you

As tempting as it is to splurge your own content all over social, it is equally important to engage with the wider community.

If your accounts only showcase your own work you stand the risk of appearing self-centred online.

Liking and sharing relevant content as well as your own output will go a long way to establishing yourself as a credible online presence.

3. A little bit of personality goes a long way

Whilst business accounts are expected to maintain a level of professionalism there’s nothing wrong with engaging in some light-hearted content.

Sharing memes and gifs can be a great way to convey a sense of humour online and shows that your company is willing to engage with what’s topical and humorous.

Long gone are the days when business social media accounts were solely professional, conveying a sense of personality on social media is no longer optional, but expected.

4. Engage

Taking the time to respond to comments is a great way to build your online reputation.

Whether engaging with potential customers on your own content or commenting yourself on relevant articles and links, interacting with other users is essential to your businesses online credentials.

Particularly at the start of your social media journey engaging with the platform is the best way to build traction for your business.

5. Don’t try to do it all yourself

Social media can be intimidating, and time-consuming.

Whilst it is crucial to keep your platforms fresh and up to date don’t be afraid to look for help.

Whether it’s dedicating someone in your business to running social media or looking for outside help from a professional studio there a plenty of options for keeping your socials in tip-top shape leaving you to do what you do best, run your company.

FULLTIME.digital offers comprehensive social media management for businesses of all sizes. Want to get serious about social media? Get in touch today.

Joe Thompson

Author Joe Thompson

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